Eyewear with Impact
Shady Rays Impact provides backyard fun, outdoor adventure, game-changing cancer research and the food fuel necessary to achieve it all with the launch of the company’s new charitable foundation…
Published on February 27, 2025
Shady Rays Partners with NASCAR Team 23XI Racing to Deliver Superior Vision at the Track
23XI Racing and Shady Rays announce a multi-year partnership between the two dynamic organizations, bringing advanced optical technology to one of NASCAR’s most exciting teams…
Published on January 31, 2025
Trade In and Gear Up: Shady Rays Snow Goggle ‘ReView’
Customers swapped out their old goggles for brand new Shady Rays Frontier Snow Goggles, totaling more than $30,000 in free product giveaways from the lifestyle and adventure eyewear brand…
KFC x Shady Rays
Get ready to feast your eyes on the KFC Collection from Shady Rays. The adventure eyewear brand has unveiled a sizzling three-piece collection…
Published on July 12, 2024
Building Hope for Ryan at Mall of America
Shady Rays will construct a custom backyard playset for five-year-old Ryan, a pediatric oncology patient who is currently undergoing treatment..
University of Dayton Blog: Dan Ratterman
While a student at UD, Dan Ratterman ’15 had a side hustle — helping his family launch the sunglasses company, Shady Rays. During those early days,..
Published on June 18, 2024
Shady Rays Opens in Pigeon Forge, TN
PIGEON FORGE, Tenn. (May 29, 2024) – Shady Rays, the innovative and rapidly growing lifestyle and adventure eyewear brand…e
Published on May 29, 2024
KY Gov. Andy Beshear Celebrates Shady Rays HQ Grand Opening
SIMPSONVILLE, Ky. (Feb. 28, 2024) – Today, Gov. Andy Beshear joined local officials and leaders from Shady Rays, a national leader in lifestyle and adventure eyewear…
Published on February 28, 2024
Making an Impact on Youth Soccer
Lexington, Kentucky- Kentucky Youth Soccer Association (KYSA) is proud to announce an exciting partnership with Shady Rays, one of the fastest-growing adventure eyewear brands in the U.S…
Published on November 6, 2023
Building Hope for Jaxson with Roc Solid Foundation
LOUISVILLE, Ky. (September 14, 2023) – Shady Rays will construct a custom backyard playset this Friday for four-year-old Jaxson…
Published on September 14, 2023
Shady Rays Sponsors National “Play Defeats Cancer Tour”
CHESAPEAKE, Va., Aug. 31, 2023 (GLOBE NEWSWIRE) — Roc Solid Foundation, a nonprofit organization that provides kids across the country who are fighting cancer with custom playsets…
Published on August 31, 2023
Shady Rays Opens in Louisville, KY
LOUISVILLE, Ky. (July 27, 2023) – Louisville-area customers will soon be able to browse, try, and buy their favorite pairs of Shady Rays sunglasses when the company opens their newest storefront in Louisville next Saturday…
Published on July 27, 2023
Green Wolf: The first eyewear brand for golf
NATIONAL (July 14, 2023) – For more than a decade, Shady Rays has been the go-to eyewear brand for millions of customers around the world, offering premium… More
Published on July 14, 2023
The Ultimate KY Collab
LOUISVILLE, Ky. (July 5, 2023) – Kentucky Fried Chicken is celebrating National Fried Chicken Day on July 6 by announcing KFCShop.com, a new merch shop for all your finger lickin’ fashion needs…
Published on July 5, 2023
Shady Rays Opens Retail Storefront July 1
BLOOMINGTON, Mn. (June 29, 2023) – Shady Rays inside Mall of America® will welcome customers this weekend, when the store opens its doors for the first time in the country’s largest retail and entertainment experience…
Published on June 29, 2023
SR Founder and CEO Chris Ratterman named Entrepreneur Of The Year® 2023 East Central Award Winner
LOUISVILLE, Ky. (June 15, 2023) – Ernst & Young LLP (EY US) today announced that Shady Rays Founder and CEO Chris Ratterman was named an Entrepreneur Of The Year® 2023 East Central Award winner..
Published on June 15, 2023
Ratterman named finalist for prestigious national entrepreneurship award
LOUISVILLE, Ky. (April 28, 2023) – Ernst & Young LLP (EY US) announced that Shady Rays Founder & CEO Chris Ratterman was named an Entrepreneur Of The Year® 2023 East Central Award finalist. Now in its 37th year…
Published on April 28, 2023
Shady Rays Scottsdale Now Open
FREE Shady Rays Sunglasses to the first 50 customers Saturday as the company celebrates the grand opening of newest retail location in Scottsdale…
Published on April 6, 2023
America’s Largest Mall is wearing Shady Rays
BLOOMINGTON, Mn. (March 6, 2023) – Mall of America® announced today the plans for another of its newest tenants, Shady Rays – one of the nation’s fastest-growing lifestyle eyewear brands (Inc. 5000, 2020)..
Shady Rays heading west to Arizona
PHOENIX, Az. (February 6, 2023) – Phoenix-area customers will soon be able to shop Shady Rays’ extensive collection of polarized shades at the company’s newest brick-and-mortar store…
Published on February 6, 2023